Major Changes Under New Ownership
Marina Bay City Rebranded as Nesara Bay City, Lombok
A new chapter has officially begun on Lombok’s southern coastline following the acquisition of Marina Bay City by Lux Property.
Under new ownership and management, the project is undergoing a complete transformation — starting with a new name, a new master plan, and a fundamentally different vision.
The development will now be known as Nesara Bay City, marking a decisive break from the past and a shift toward a grounded, environmentally integrated coastal mini-city designed specifically for Lombok.
Out With the Old: Mega-City Ambitions Scrapped
Under previous management, Marina Bay City was marketed as a Dubai-style coastal metropolis, featuring dense urban zoning and proposed 30-storey towers.
That vision has now been formally abandoned.
Lux Property has confirmed that:
High-rise towers have been removed from the master plan 30-storey buildings will not proceed Large-scale, artificial “mega-city” concepts are no longer part of the project
In With the New: A Nature-Integrated Mini-City
Nesara Bay City is being re-envisioned as a low-rise, low-density coastal mini-city that blends naturally into Lombok’s landscape rather than dominating it.
The new direction prioritises:
Architecture that follows the land — not flattens it
Village-style precincts instead of tower blocks
Extensive green corridors and open space
Walkability and human-scale design A strong connection to Indonesian culture and coastal ecology
Rather than replicating Middle Eastern mega-developments, Nesara is designed to feel authentically Lombok.
A Clean Reset Under New Ownership
Lux Property has made it clear that Nesara Bay City is a reset — not a continuation.
Removed from the new vision:
Dubai-inspired skyline concepts Oversized commercial zones High-density residential towers Urban planning misaligned with Lombok’s infrastructure and environment
In their place is a long-term, sustainable master plan focused on:
Livability Environmental balance Responsible, staged development
New Brand, New Official Website
As part of the rebrand, all official communications and project updates will now be issued under a new digital identity.
Official Website
This will be the sole authoritative source for:
Updated master plans Development staging
Design philosophy
Official announcements from Lux Property
The Road Ahead
With new ownership, a new name, and a completely redefined master plan, Nesara Bay City represents a significant shift in Lombok’s development narrative.
By rejecting unsuitable high-rise urbanism and embracing a nature-first, human-scale approach, Lux Property is positioning Nesara as a future-proof coastal mini-city — one aligned with:
Lombok’s environment
Local culture
Long-term regional growth
Further announcements and design releases will be shared via nesarabaycity.com in the coming months.
